Balancing Talent & Business

Nelson Paredez-Parks breaks down for parents of child actors how to help their kids succeed through understanding how to network and market:

In the entertainment industry, the phrase “show business” is a reminder that talent alone isn’t enough. While being a great actor is crucial, the “business” side—networking and marketing—is equally important. For parents looking to help their kids succeed, understanding how to effectively market a young performer can make all the difference.

First and foremost, networking is key. This means attending events, casting workshops, Casting Director workshops and industry gatherings where your child can meet the right people. It’s about having a strong elevator pitch ready—just a brief and confident way to introduce who they are and what makes them unique.

Email marketing is another powerful tool. Keep any outreach short and sweet—just a couple of sentences to introduce your child and maybe link to a short reel or portfolio. No one wants to read long emails, so concise communication is best.

Social media also plays a role, but it should be used thoughtfully. Platforms like Instagram or Facebook can help showcase talent and connect with industry professionals. However, parents should ensure that social media use is monitored and balanced, so kids don’t get too caught up in it.

In short, marketing a child in entertainment is about blending their acting skills with smart, concise business strategies. By focusing on networking, brief email outreach, and responsible social media use, you can help your child shine both on stage and in the business side of show business.

Your Getting-Connected Mindset Coach, 

Nelson Paredez-Parks

Founder of The ESI Network