NEVER Pay An Agent Upfront: What Every Parent Should Know
In this week’s blog, Casting Director Nickole Doro points out all the potential red flags parents should look out for when getting their child into the entertainment industry.
Hello Parents!
If your child dreams of working in the entertainment industry, finding the right agent is a key step—but it’s important to know how legitimate representation works. One major red flag? Any agent who asks you for money upfront.
Reputable agents never charge in advance. Agents work on commission, typically earning 10% (or for managers, 15%) of your child’s paycheck after your child books a job. If an agency decides to represent your child, you'll sign a contract allowing them to collect that percentage directly from the work your child does—not your wallet.
Be especially cautious of agencies that ask for upfront fees for things like “registration,” headshots, or marketing. While professional headshots are a necessary investment (and usually your responsibility), agents should submit your child for roles free of charge as they have access to breakdowns and other submissions services. Before signing with any agent, do your research. Look up the agency’s reputation online, read reviews, and—as I said last month—talk to someone in the industry you trust. A quick coffee chat with an experienced parent or a call with an acting teacher can offer priceless insight.
Meeting with someone who pressures you to pay upfront in order to “lock in representation” is a strong indication that you're dealing with a scam—not a professional. A good agent sees your child’s potential and invests their time and connections, not your money.
In short: if an agent wants to represent your child, they should only get paid when your child gets paid. Protect your child, your wallet, and their future by staying informed and cautious as you navigate this exciting—but sometimes tricky—industry.
Your Community Casting Director,
Nickole Doro
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